Before you can put these rules are used, it is possible to understand the differences a little ‘more social media marketing and social media optimization.
Social Media Marketing(SMM) is a strategic use of high social sites to spread the name of a product or return trip traffic to your web presence.
Social Media Optimization(SMO) is to increase the key elements of web sites or the content makes it easy to spread across the major social sites.
1. Increase your linkability :
Linkability is willing to articles on other sites, or a link to your site. One way to increase the natural listing in Google for authorities to increase the number of sites link to you, so add linkability social media optimization is to make your site more informative and useful to others. You can do this in many ways, blogs, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in social media optimization and should be your first priority.
2. Make tagging and bookmarking easy :
The act of marking is to mark the website to social bookmarking sites. For example, if you like the content or services provided to a website, it tags. This will show others that you support this site and they will check, so that the circulation of the virus. To include the optimization of social media, setting in place, you can add links brands such as Digg, Del.icio.us, Technorati, etc. Also, add the markup of links to other pages on your site ( not only the home page) and when users click on the label to ensure that there is a suggestion box to help your guest list and notes the relevant label.
3. Reward inbound links :
As I said before one way to increase your natural search in Google using the social media optimization is to get more back links. You can do this by rewarding people / websites that are linking to you (inbound links). Inbound links are links that send people to your site elsewhere. One way to reward people for a link to your site is to have a “summer associate”, which lists all sites that have linked to you.
4. Know how to target your audience :
Social media marketing is to share content / information. Not everyone is interested about you, so be sure to do your research for marketing and submit your information and knowledge, where it will be understood and appreciated.
5. Develop a Social Media Optimization strategy :
Social Media serves several purposes. You must identify what the purpose, and publish content that promotes this purpose. Some of the uses of social media optimization are: brand, reputation, welfare, transport, build reputation, increase sales, credibility, etc. Make sure when you develop content that you create a publication, and with that purpose in mind.
6. Don’t be afraid to let go of a message or idea and let others own it :
Finally, when you create a movement, lighting, and develop an idea or a new issue that is not afraid to let others run with it. Collaboration is essential. Other people can improve their original idea and give credit to boot. Be sure to give credit where credit is due.
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